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Keyword Mapping: A Beginner’s Guide

January 4, 2023

What Is Keyword Mapping?

Keyword mapping is the process of assigning each page to a target keyword cluster.

Google ranks based on specific URLs.

Each URL needs to be optimized and relevant for the target keywords to rank.

Today’s target keyword cluster normally consists of the main keyword (focus keyword) that clearly describes the page’s topic, as well as a series of keyword variations and supporting keywords.

Read More on Search Engine Journal