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Is IP Address A Google Ranking Factor?

December 2, 2022

The Claim: IP Address As A Ranking Factor

Articles on the internet from reputable marketing sites claim that Google has over 200 “known” ranking factors.

These lists often include statements about flagged IP addresses affecting rankings or higher-value links because they are from separate C-class IP addresses.

Fortunately, these lists sparked numerous conversations with Google employees about the validity of IP addresses as ranking factors in Google’s algorithm.

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