A title is a reader’s first point of contact on a search engine result page (SERP) to a brand or site. But how important is it for SEO?
I’ve always known that optimizing your titles is essential, but there’s more to it.
For example, an SEO title can be the gateway to potentially higher click-through rates and help you rank better on SERPs.
But what does that mean? The benefits here are that titles help catch and keep your audience.