What is a Content Marketing Maturity Map?
Before our strategists begin creating or refining a content marketing plan for our B2B clients, we typically start by analyzing the team’s work using a repeatable construct that we call a Content Marketing Maturity Map.
We have plotted out five stages of maturity against the ideal state for B2B companies. We have indicated the conditions, circumstances, features, and initiatives that should be present at that step in the continuum. Based on present-day realities, we then plot where the client currently lies and do the same for the competitive set.
