In today’s data-driven era, regulations such as GDPR safeguard user privacy, while SEO professionals control what appears in search engine results.
Despite ongoing changes in both fields, however, the relationship between data protection and SEO is not well-explored.
This gap has devastating consequences, as personally identifiable information (PII) data indexed in search engines is instantly discoverable, harvestable and exploitable.
When personal data is exposed, individuals are at a higher risk of experiencing identity theft, financial loss, account hijacking, medical fraud, harassment, stalking, threats and emotional distress.
