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Google reiterates guidance on AI-generated content – write content for people

February 8, 2023

With all the buzz around generative AI in search, Google today reiterated and clarified some of its advice about AI-generated content.

In short, Google does not care who – or what – writes your content, as long as that content is written to help people and not to manipulate the search results.

Google’s take. Google wrote:

“Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, high quality results to users for years.”

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