Explaining keyword research to those unfamiliar with SEO to gain support can be challenging.
Stakeholders often find it difficult to grasp the value of SEO, and at the same time, SEOs struggle to communicate the benefits and contributions effectively.
Fortunately, there are strategies available for SEOs to bridge this gap by employing their keyword research more strategically and effectively.
This article explores a visual approach for effectively communicating keyword research insights with stakeholders outside the search industry.
