Digital transformation is here.
But is it really here for search marketers?
According to Google,
“Now is the time to reset, pivot, and think big to transform your business operations to match new digital expectations.”
Search marketers need to transform.
Looking at all your audiences and connecting them to relevant search engines – not just Google – truly allows digital marketers to transform.
Every search engine is different; in results, modes of search, and keyword intent (i.e., what keywords we use on each search engine varies).
