Creating content that relates to customers and builds engagement has consistently been the top challenge for marketing departments. Many marketers feel like they’re just shooting in the dark in terms of content marketing — sometimes it works and sometimes it doesn’t. This is especially true for teams that are trying to increase sales by building brand authority in their industry.
So here are some critical questions that CMOs and content managers can ask themselves to determine if their strategy is on the right track, confirm whether they’re sticking to the fundamentals and make sure they aren’t making any obvious mistakes.
