The AI-generated answers in Google’s Search Generative Experience (SGE) do not match any links from the top 10 Google organic search results 93.8% of the time.
That’s according to a new Authoritas analysis, which focused primarily on commercial keywords.
Why we care. Google SGE is expected to reduce organic traffic significantly to websites for many keywords because searchers will be able to get the answer directly in Google’s AI-generated answer. The one bright spot? Websites that can’t reach the top 10 of Google’s organic results might be able to appear as links within SGE.
