Creating Shareable Content
If you’re Beyoncé, you can probably skip this section.
For anyone else, who doesn’t have tens of thousands of adoring fans who will repost anything you share, let’s take a look at some of the common features you’ll find in highly-shared content:
- It’s useful – People share content they find helpful with their friends and family, so they can also get help.
- It’s entertaining or amusing – Everyone loves to laugh. If you can make your target audience laugh, they’ll pass on that tickling item to others.
