The goal of content marketing is, of course, to win new business. More precisely, it’s to win new business in a manner that is sustainable and profitable — you can’t spend $2 to earn $1. Below are thoughts on how to create content that will power a successful, high-ROI content marketing program.
Getting to Know You
Get to know your audience and their interests. Don’t assume you know – ask! And once you’ve asked, don’t assume the answer never changes.
