The most successful content marketing campaigns are those that are produced as a result of a consistent strategy, which is integrated throughout the organization. A sure sign that your content is effective is when you see more engagement from your audience, you improve brand awareness and loyalty, and drive quality leads into your sales funnels.
No wonder, then, that 84% of companies in the U.S. are using digital content marketing to connect with their customers at every touchpoint along the buyer’s journey.
