B2B companies struggle with keyword research for various reasons:
- A lack of significant search volume around their core topic.
- Search volume for their core topic is highly concentrated around a few highly competitive keywords.
- Search volume is concentrated around top-funnel terms that don’t convert.
Every niche and site is different – even under the B2B umbrella.
Having worked with several B2B businesses to help drive millions of visitors along with real revenue and business value, I have developed a process for gathering a list of keyword targets to drive real leads, pipeline, and revenue for any B2B website.
