For the first time in a long time, I was asked what the difference is between inbound marketing and content marketing. My answer wasn’t as up-to-date as it could have been, so I did a little digging.
Gather round friends, it’s been a hot minute since we’ve talked about inbound marketing.
Almost exactly 10 years ago, my pal and CMI founder Joe Pulizzi wrote an article, Inbound Marketing Isn’t Enough. I was credited as a co-writer. Truth be told, we were on a bit of a rant then about the misperceptions of the content marketing approach.
