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Agency commits to equality in influencer marketing

As influencer marketing plays an ever more vital role in engaging customers for brands, MSL, the public relations and influencer marketing agency within Publicis Groupe, has made a series of measurable commitments to address the inequalities within the influencer marketing space, focusing specifically on diversity, inclusion, and equal pay.

In Fluency, MSL has an AI-driven platform to identify, retain and manage influencers. Their goal is to increase the ability for diverse influencers to be discovered within Fluency and boost their performance.

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