While painters and sculptors create the art, museum curators select the pieces to include in an exhibit.
The best curators understand the museum’s mission and audience and choose stories to create an experience that will draw in and engage visitors. They decide which artists to highlight and how to present the information for their audiences to consume.
Curation is a powerful practice for content marketers, too. It can take many forms, from a simple display of resources to a well-detailed analysis piece. It can bring multiple benefits to your content marketing strategy, allowing you to:
