Website traffic is an essential resource for every online business. Yes, for the obvious reasons – because more traffic can convert to more customers and therefore more money in the till.
But traffic is also essential for data-driven optimization practices like conversion rate optimization (CRO).
Common CRO testing procedures rely heavily on website traffic for data to run conclusive tests.
Deriving insightful data from web traffic is no big deal for established enterprises like Amazon and Microsoft, which get millions of users every day.
