They’re like nails on the proverbial chalkboard – those things that make us cringe when we read or hear them. Or maybe they’re just little gnats that we want to swat away from us.
Pet peeves and misconceptions can be big or little, but they’re all annoying. In content marketing, they’re downright bad for the practice, your business, and (mis)perceptions of all of our work.
We asked presenters at the upcoming Content Marketing World what irritates them about our industry. They came back with a lot to say. Much of it falls into a few overarching categories: strategy, audience, and the content itself.
