1. Resend emails to unopens
For an email to convert, it must first be opened, but most of the emails you send will never be opened.
In the age of marketing automation, it’s really easy to set up your email sends and then simply let the software do its thing. However, one of the easiest ways to get more opens on your emails is to go in manually and resend them to anyone who didn’t open them at least 24 after the initial send.
Think about why your email may have been overlooked. Was it sent at an inopportune time of day? Was the subject line less than appealing? Was the sender line too vague?
