Since the dawn of digital marketing, practitioners have hailed personalization as the ultimate in sophistication.
Calling customers by their names and knowing a lot about them — their ages, genders, birthdates, interests, purchase histories — enables marketers to deliver more relevant, meaningful content that helps win new conversions and engender their long-time loyalty.
But personalization is no longer the be-all and end-all, as it’s now being overtaken by technologies that allow for the establishment of even more profound relevance and connection — both in marketing and in the overall customer experience.
