With high internet speed and smartphone ownership, it’s easy to imagine that Asian countries would dominate global mobile usage, but a new report from Zenith finds that Spain may actually be the world’s most most plugged-in country.
In Zenith’s new Mobile Advertising Forecast report, the media-buying agency expects 85 percent of Spain’s total internet usage to come from smartphones this year. Hong Kong was No. 2 on the list at 79 percent, while 76 percent of China’s internet access is from mobile. The U.S. follows with 74 percent, and Italy and India each have 73 percent mobile usage.
