Like most consumers, almost all Millennials shop in person, but they also turn to their smartphones for all kinds of commerce.
Millennials in the U.S. who shop in person do it because of a sense of immediacy and the ability to touch the product, and to see if it fits, based on a new global study.
The majority (66%) of Millennials overall shop in a store rather than online in order to get the product right away and 66% because they are able to see, touch and try the merchandise.
