Facebook is launching its “dynamic ads” for mobile app installs which could help target people who might actually download an app—and who might actually also want to use it.
Facebook’s latest ads product—which officially launches today after it was announced earlier this year—will be able to help app marketers serve ads to people who have recently browsed products and might be interested in trying out a brand’s mobile app. The dynamic ads personalize themselves for each user based on which products someone has recently browsed for online.
The company points to research from Gartner, which said smartphone sales last year rose 10 percent in the fourth quarter compared to the first three quarters.
