Content marketing serves many purposes for an organization, not the least of which is to drive organic traffic to a website. But let’s not sell content short! You have great content that’s generating organic traffic, but is it really doing all it can for you? Is it enough to have a popular, highly trafficked blog if it doesn’t actually convert?
Whatever your website’s goals — newsletter signups, sales, lead generation or some other call to action — content needs to support those goals.
