A new magazine hit newsstands this week—a niche cooking magazine called Sous-Vide—and the team behind it might surprise you.
While the concept for the magazine came from company Cuisine Solutions, 95 percent of the content created for it was composed by creative agency HZDG’s content studio. Yes, an advertising agency is behind a new glossy magazine that also happens to be ad-free.
“There’s a whole new sector of publishing bubbling up within the media landscape, there are a whole new stable of magazines that are focused on enthusiast audiences and hyper-niche subject matter,” Sarah Schaffer, head of the HZDG Content Studio, said. “People are changing the way content is produced and consumed, so I don’t think [producing an ad-free magazine] was that shocking to us.”
