Instagram has become more prevalent on the web than Twitter, according to an analysis by website tool provider SimilarTech of the top 1 million sites based on their global traffic, including publishers, brands and e-commerce sites.
At the start of 2016, Instagram trailed Twitter in the number of sites that embedded its users’ posts or featured its social widgets, like follow buttons. But from January through December, Instagram’s footprint expanded by 308 percent to overtake Twitter, whose footprint expanded by 36 percent over the same period.
