Two months after Instagram began slotting ads between people’s Stories, the Facebook-owned photo-and-video app has started selling the ad placement to any advertiser around the world through Facebook’s self-serve ad-buying tools as well as Facebook’s advertising API, the company announced on Wednesday.
As a result, advertisers can now pick up real estate within Instagram’s Stories feed the same way they do for Instagram’s main feed or Facebook’s news feed, with all the same targeting options. But there are some limitations.
