Facebook’s brand partners would obviously love more attention from Facebook’s users.
With that in mind, the social giant will now “prefetch” or pre-load brands’ mobile sites before people actually click on them, in order to cut times and improve the user experience of viewing content in the Facebook in-app browser.
“One of the biggest issues in mobile advertising is mobile site performance,” a company spokeswoman said on Wednesday. “Many users get frustrated and quit before a mobile site even finishes loading.”
