Believe it or not, the USPS really does know a thing or two about direct mail marketing. Not only do they provide a delivery service for your packages, but after years of delivering direct mail they have compiled a helpful list of what not to do with your campaigns.
1. You don’t identify your audience. I say this a lot, but it’s worth saying again, the more you target your most responsive prospects, the more effective your mailing will be. Mailing to a random sample of names won’t get you the sales you want.
