Bringing a community-driven, consumer lens to rebranding has seen B2B professional services firm, Kearney, crowdsource more than 10,000 images of staff and customers for its creative approach.
The group’s partner and chief marketing officer, Abby Klanecky, told CMO the decision to drop ‘A.T’ from its brand name and rebrand came out of work done to get closer to customers and build up more passionate advocacy. The global management consulting firm operates in more than 40 countries.
