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How Buyer Personas Can Transform Your Marketing and Get Results

August 23, 2022

Every business, regardless of its niche, should know and understand its customer base. After all, how else will you know who to market to?

One of the best ways to understand your range of customers is by creating buyer personas. A buyer persona represents your perfect customer based on their demographics, lifestyle and goals. Strong buyer personas are made using hard data and insights gleaned from customer survey responses.

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