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Explainer: Everything you need to know about Google Analytics 4

September 12, 2022

Via: CMO

Google Analytics has become an essential tool for digital marketing. So when Google makes changes to this flagship analytics suite, it has a significant impact on the world’s marketers.

But this latest iteration, dubbed Google Analytics 4 (GA4), is the most significant since Google released its last major update, Universal Analytics (UA), a decade ago. As a result, GA4 is causing more than the usual level of upheaval.

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