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TikTok: Time To Get Serious About Its Content Marketing Promise?

September 12, 2022

Via: CMI

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TikTok is a player.

With over 1 billion active users who spend about 20 hours a month watching videos on the platform, TikTok has a huge audience hooked on its content.

That audience spent $824 million through the platform in the fourth quarter of 2021 alone. And even a Google executive recognizes the platform’s power, estimating that 40% of Gen Z use TikTok as a search engine to find things like places to eat.

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