Data-driven personalization continues to grow in effectiveness for marketing departments. Let’s dive into what it is and why it’s important for your 2020 marketing strategy.
What is data-driven personalization?
Data-driven personalization is when you know enough about someone to deliver content to them at just the right moment. At its core, personalization is delivering value to someone at just the right moment. Gone are the days of random blasts and generalization. Today, you must be specific, personal and strategic with your marketing efforts.