Think back to your last shopping experience. If it took place online, I suspect your mind is teeming with images — and it’s no wonder. According to MIT, 90% of information transmitted to the brain is visual. When everything else is equal, your decision to choose one product over another boils down to how it appears on your screen.
With nearly 60% of consumers believing images are more influential than text when shopping online, you’d be doing your website, marketing, and sales practices a disservice if you skipped one important step: image optimization.