Pinterest this week presented some lacklustre performance results when it comes to monthly active users.
Monthly active users stagnated at 433 million – the same figure as it posted in Q1 2022.
During the pandemic, user numbers rose to 454 million. But as lockdowns have come to a halt globally, Pinterest faced the same drop in active users as most other social apps.
These changes are partially driven by a return to the office and users having less time to spend on social apps, but also by a wider return to physical shopping.