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Visit Houston Uses VR to Help Bust the City’s ‘Tumbleweeds and Cattle’ Stereotypes

Visit Houston Uses VR to Help Bust the City’s ‘Tumbleweeds and Cattle’ Stereotypes

July 8, 2016

Via: Adweek

Huston is the fourth largest city in the U.S., and one of the most diverse, yet it’s still not a hugely popular tourist destination. “We still have to dispel beliefs that Houston is where the tumbleweeds and cattle are,” said Mike Waterman, president of Visit Houston, the city’s convention and visitors bureau.

To do that, Visit Houston is launching a virtual reality experience that puts potential visitors at the center of the action. The experience, created with VR company YouVisit, will give viewers a 360-degree view of Houston’s attractions such as the NASA Space Center, Minute Maid Park, the Houston Ballet and the city’s museums and parks. It includes a tour guide avatar that offers brief explanations about each destination.

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