Tim Cook premiered the second iteration of the Apple Watch on Wednesday at Apple’s annual iPhone event, with the Apple Watch Series 2 expected to begin shipping on September 16.
Apple did not disclose exact sales numbers, but The Wall Street Journal reports that analysts estimate that 12 million to 13 million Apple Watches were sold in their first year on the market. That’s nearly twice as many units sold compared to when the iPhone first premiered in 2007.
