Consumers are “disrupting” the advertising world, to borrow one of the tech industry’s favorite terms. For digital advertisers, this may seem like a difficult fork in the road. And it is. But it is also an opportunity to look at ourselves honestly and fully—to deeply reflect on our practices, methods, technologies—in order to come together and chart the best path forward as a community.
It’s time to create a new world order in advertising. This is the challenge at hand when we convene at the 2016 IAB MIXX Conference.
