The economy may be on shaky ground, but CMOs don’t seem too phased. Gartner’s latest batch of research indicates that marketing budgets have continued to recover at a steady clip after cratering earlier in the pandemic, when many businesses enacted spending freezes.
Still, volatility is persistent around the globe and the sustained pinch on consumers’ wallets may create additional headwinds heading into the year’s second half. CMO overconfidence is something of a recurrent theme in Gartner’s annual survey.
