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Brand trust erodes as inflation continues, report finds

March 21, 2023

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Amid ongoing concern about inflation, the number of consumers pointing to corporate greed as the cause rose 8% from a year ago, according to new research from Catalyst, a Horizon Media group. The findings suggest brands will need to put in extra effort to maintain consumer trust and interest in the months ahead.

Corporate greed was only one of two categories that saw an increase in blame from a year ago, according to the report “Inflation Nation: One Year Later.” Government spending as the perceived culprit behind inflation rose from 39% to 42%.

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