On average, consumers are spending 4.8 hours per day on their smartphones, using up to 80 apps.
Despite massive consumption, however, brand marketers are still hesitant to lean into a mobile-first approach, particularly in programmatic.
But with the mobile app economy predicted to grow to $156 billion by 2023, why the uncertainty?
Today, the digital advertising industry has the opportunity to transform the mobile app channel by acknowledging, understanding and tackling marketers’ concerns.