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How One Of The Little Guys In Digital Media Figured Out Programmatic

August 29, 2022

Via: AdExchanger

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Independent publishers lack the bandwidth to make sense of the digital ad industry – most are just trying to stay afloat.

Chrome Unboxed, which started in 2015 as a YouTube channel for unboxing videos featuring Google’s Chromebook products, is emblematic of the early struggles upstart publishers have in monetizing their content.

Its path to ad-supported profitability shows there’s still hope for the little guys in digital media.

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