Marred by a pandemic, a war, political division, and seesawing economies, the past two-plus years have disrupted life as we know it.
If all these have taught us anything in the world of SEO, it’s that even the most sound, effective strategies are subject to re-evaluation.
Even in industries that aren’t directly connected to world events, SEO strategies and goals need to reflect the reality of the times and news cycles.
Let’s look at the role of SEO in a turbulent global landscape and how marketers need to pivot and adjust.