Tag: subject matter experts

Content & SEO, Marketing Channels

Which Matters More: Content Skills or Subject Matter Expertise? [Rose-Colored Glasses]

March 25, 2022

Via: CMI

Whenever I hear someone use the term SME (pronounced “smee”) for subject matter expert, I imagine a Dr. Seuss-like character and accompanying verse: On the 25th day of March, in the jungle of sales, In the pall of the calls, […]