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Tag: Streaming apps

Marketing Technologies, Mobile Marketing

Streaming apps boost advertising spend in-app

November 21, 2022

Via: Business of Apps

Despite economic headwinds, mobile and digital ad spending rose 5% to $23 billion during Q3 2022, according to data from Pathmatics. Streaming apps such as Netflix, Hulu and Disney+ boosted their ad budgets. But which channels were driving the unprecedented […]