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Tag: Social Script

From Interaction to Internet: Gen Z Flips the Sales and Social Script

Advertising Technology

From Interaction to Internet: Gen Z Flips the Sales and Social Script

April 11, 2018

Via: Adweek

When Gen-Zers go to physical stores, they leave their wallets at home. Smart marketers don’t care. Unlike their grandparents, Gen Zers—people born between 1997 and 2013—don’t view stores as the final stop in the sales process. And unlike their parents, […]