Tag: SEO campaign

Content & SEO, Marketing Channels

SEO ROI: How To Ensure Performance Tracking Matches Goals

November 30, 2022

Via: Search Engine Journal

Top 3 SEO Metrics As will be seen, the relative importance of individual SEO metrics varies between in-house, agency, and freelance SEO pros who responded to the survey. But the top three SEO campaign goals and KPIs (key performance indicators) […]

Content & SEO, Marketing Channels

How to manage SEO campaigns during economic downturns

August 24, 2022

Via: Search Engine Land

Consumers will naturally reduce their spending during economic downtimes and establish more stringent priorities. When sales decline, businesses begin to reduce expenses, lower prices and delay making new investments. Unfortunately, marketing expenditures are often the first to get cut. This […]