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Tag: Search Strategy


Content & SEO, Marketing Channels

Building An Integrated Search Strategy

February 17, 2023

Via: Search Engine Journal

Digital transformation is here. But is it really here for search marketers? According to Google, “Now is the time to reset, pivot, and think big to transform your business operations to match new digital expectations.” Search marketers need to transform. […]


Content & SEO, Marketing Channels

6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy

August 21, 2022

Via: Search Engine Journal

The synergy between paid search (SEM) and natural or organic search (SEO) remains a popular topic due to the many benefits a business can experience from their synergies. From leaning on organic results to offset paid search costs to using […]